About us

Our

team.

Instead of a standard marketing agency, a “billable-hours factory” that profits from logging as many hours as possible, you work with a small team of top specialists. We focus on one thing: increasing your conversion rate. No broad, shallow approach, but targeted expertise and experience that deliver real results. We work on a project basis, so you always know what to expect and never face unexpected costs. Meet our team:

In plaats van een standaard marketingbureau, een "urenfabriek" die verdient door zoveel mogelijk uren te schrijven en van alles wat doet, werk je bij ons met een klein team van superspecialisten. Wij richten ons op één ding: jouw conversie verhogen. Geen brede aanpak zonder diepgang, maar juist gerichte kennis en ervaring voor echte resultaten. We werken projectmatig, zodat je altijd weet waar je aan toe bent en geen onverwachte kosten hebt. Ontmoet ons team:

Joost Bakker

Co-founder and Sr. UX & UI designer.

Joost is a certified conversion specialist with 3,000 hours of design experience and a passion for consumer psychology.

Lex van Ederen

Co-founder and Sr. CRO specialist.

Lex is a certified conversion specialist, passionate about human behavior and an expert in subconscious decision-making.

Wouter Wensing

Sr. CRO specialist.

Wouter is a certified conversion specialist with over 13 years of CRO experience.

Pim de Groot

Sr. CRO specialist.

Pim is a certified conversion specialist who has spent over two decades optimizing digital experiences through evidence-based design, testing, and advanced analytics.

Frank Abrahams

Sr. CRO specialist.

Frank is a certified conversion specialist focused on evidence-based UX and clear user flows that drive measurable conversion improvements.

Ellen Goettsch

Sr. CRO specialist.

Ellen is a certified conversion specialist focused on product-led growth. She combines data insights with technical execution to optimize funnels through experimentation.