Lyfto (a trade name of Groei met Data B.V.) works, on behalf of clients, on the optimization of online services in general and online conversion optimization in particular. In this process, the (online) behavioral influence of the end user plays a crucial role. Lyfto operates according to the principles, vision, standards, and values further explained in this document.
Acceptance of this ethical code by a client is a prerequisite for Lyfto to perform work for that client. The code will be continuously revised to ensure it remains a correct reflection of ethical standards for research into behavioral influence and conversion optimization.
Principles
Everyone is subject to behavioral influence, both consciously and unconsciously.
The study of behavioral influence is an established science with recognized studies. Lyfto utilizes the knowledge and expertise from these scientific studies to study behavior and behavioral influence.
Lyfto believes that failing to conduct such research can lead to irresponsible influence.
Lyfto provides clients with insights that allow them to make choices regarding online behavioral influence for the benefit of conversion optimization.
Acting upon these insights carries ethical responsibility for the client.
Integrity
Our conduct must always be based on the principles of transparency, honesty, and fairness.
Findings from research into behavioral and optimization issues are reported back to clients in a clear and organized manner.
If an employee of Lyfto suspects that there are potential unethical aspects regarding a study or a result of behavioral or optimization issues, this employee will inform the client immediately.
All employees of Lyfto act in accordance with the laws and regulations of the countries in which we operate.
All employees of Lyfto recognize, respect, and actively promote this ethical code, both within the internal organization and externally.
